Journal — Design ops
Field notes on design ops and asset workflows — how teams keep their design work findable, from tag taxonomies to search habits.
AI · 7 min read
Nobody remembers filenames. Semantic search finds "that dark hero illustration" from the words you would actually use — how it works, and when plain keyword search still wins.
Branding · 7 min read
Off-brand work rarely ships by decision — it ships by default, one stale logo at a time. How a governed asset library catches drift before it reaches a customer.
Workflow · 6 min read
Every "can you send me the logo?" is a retrieval failure. Roles, collections, and share links that let marketing self-serve — without handing out edit access.
Workflow · 6 min read
final_v2_FINAL(3).png is not a naming problem, it is a system problem. A three-part pattern that reads at a glance — and how to adopt it without renaming a thousand files.
AI · 7 min read
A tagging system only works if people tag. The workable split: humans own the taxonomy, AI drafts the tags on import, and a review pass keeps the vocabulary honest.
Workflow · 8 min read
Enterprise DAMs solve problems a ten-person team does not have. What small design and marketing teams actually need: import, tags, search, share — and one owner.
Figma · 7 min read
Figma is where design work lives — and where finished work disappears. How to extract the deliverables into a searchable library, and keep it fresh without a librarian.
Workflow · 5 min read
A retrieval-first workflow for reviewing design work: one review surface, a repeatable five-minute pass, and feedback left on the pixel instead of scattered across tabs and Slack.
Workflow · 8 min read
A retrieval-first system for B2B SaaS teams: flat structure, a tag taxonomy that survives real use, collections for curation, and search as the front door.
