Tags & taxonomy
Free-form labels organized by category. Used to filter the grid and feed search.
Categories
Categories you assign when tagging manually:
- product — a product or feature (“Pricing page”, “Mobile app”)
- campaign — a dated campaign or project (“Q1-2026 launch”, “Black Friday”)
- brand — a sub-brand or line (“Enterprise”, “SMB”)
- custom — an open taxonomy for anything that doesn't fit elsewhere
AI auto-tagging also emits descriptive facets — style, mood, content, palette, asset_type — which appear alongside the above in Settings → Tags.
Creating tags
Two ways: Settings → Tags to manage them explicitly, or by typing a new tag in an asset's tags field (auto-created if the name doesn't exist).
Best practice
Stay disciplined — 5-15 tags per category. Too many tags = useless filter. Use the Merge function (drag & drop one tag onto another) to combine duplicates (“Q1 launch” + “Q1-2026 launch” → “Q1-2026 launch”).
Filtering
The FilterBar at the top of the grid combines several tags with AND. Clicking a tag from an asset's detail view adds it to the active filter. The state lives in the URL — shareable, navigable via back/forward.
FTS search
Tag names are indexed in the asset's global tsvector, so searching “pricing” also finds assets tagged pricing even if the title doesn't contain the word.
Deletion
Deleting a tag removes it from every asset that carried it. The assets themselves stay intact. There's no way to recover the tag afterwards — export first if needed.